Discover the power of visual rhetoric and explore how images, design, and media shape the way we see and understand the world. This course blends theory and hands-on experience with visits to major Italian cultural sites such as Vatican City, the Colosseum, Santa Maria del Fiore, the Uffizi, Accademia, Borghese Gallery, and others. You will learn to critically analyze visual messages and understand how they are crafted, reflect, and influence culture, history, and society.